First we had a look at all the others – especially the colors and what’s written on them. Then we created some examples, that had a very different design. Several drafts made it easier for Nataly to visually understand the idea behind her new business cards and it also helped her to decide on the final design.
Nataly decided for a two-sided business card with her Spanish classes on one side and her tour guide services on the other.
The side about her Spanish classes show the colors of the Colombian flag. It’s a connection to her home country. The angular shaped flag stands out from all the other business cards and also is something different to the usual. A simple layout and very minimalist text focus on the most important: Who is she? What’s her service? And how to contact her?
The other side brings a bit more information about her tour guide services. It shows some examples of what to expect and again a way to contact her. On the right side we show a little part of the map of Medellín. Again it’s something no other business card had and also explains a bit about what Nataly is offering.
We put a little easter egg on the business card. The part of the map, which is shown on the business card, is also her favourite neighbourhood of Medellín. Who knows which one it it is? 😉